The corner of all your television screen is going through a makeover.

On Monday, Golf Tv channel is set to announce all creation of a new, PGA Tour-inspired logo, a spokesman told GOLF. The new custom will debut during the network’s a policy of the Players Championship later this week, and will definitely serve as Golf Channel’s considerable identifier during PGA Tour and studio coverage remove forward.

Usually the updated design, which distinct features the PGA Tour’s “swingman” logo in concert with NBC’s characteristic peacock, marks just the up-to-the-minute advancement in the relationship involving the Tour and its most prominent the telly provider. The shift results in a little more than two years upon Golf Channel — might be owned by NBC — signed onto a multi-billion-dollar the widescreen rights agreement with the Tour spanning the actual end of the decade.

From the time the latest batch amongst rights deals were autographed, Golf Channel’s expanded contribution with the Tour served in the centre of rumors about the way forward for the network. Some accounts emerged that Golf Passage would surrender its name for the “PGA Tour Network” — reports that were seemingly discredited by NBC/Golf Channel’s expanded coverage agreements with the USGA and Honest Championship. The new logo won’t be used during the network’s publicity of non-PGA Tour-affiliated occasions, and as part of the rebrand, all of the network will also announce brand new, LPGA Tour-styled logo the future this month for use during female golf coverage.

The new logo comes at the perfect opportunity of change for Custom made Channel, which moved from its original Orlando, Fla., appartement to NBC Sports HQ in Stamford, Conn., this past year. The move triggered a tidal wave of layoffs at the group and pumped into the overhaul of original studio shows like “Morning Drive. ” The logo means another piece of that modernize for the network, which and other sports networks like ESPN, appears to be placing a renewed emphasis on live sports coverage.

Your rebrand also comes at an moment for the Tour, that is certainly attempting to beat back a trustworthy Saudi-backed rival league. While announcement was in the works well before rumors of a Saudi super league gained legitimacy, the new logo entrenches currently the Tour’s fitting even further even though golf establishment.

“We’re excited about the positive headline the new channel brand manufacturers to our fans, players, competitions and sponsors about the top notch and quantity of PGA Expedition coverage produced throughout the series, ” Rick Anderson, your current PGA Tour’s chief marketing officer said in a drop that will be distributed to videos on Monday. “Additionally, this is really another step in deepening these long-standing partnership between the PGA Tour and NBC Particular sports. ”

To their Channel, which was founded inside of the mid-1990s by a group of newcomer, including Arnold Palmer, and later it was acquired by NBC, is definitely the sport’s sole 24-hour ingredients provider. From its perch inside the NBC’s Stamford, Conn., head office, Golf Channel broadcasts thousands of hours of live golf per annum in addition to studio shows also like “Golf Today” and “Live From. ”

James Colgan

Golf. com Editor

James Colgan may well be an assistant editor at THE SPORT OF GOLF, contributing stories for the web presence and magazine on a wide range of topics. He publishes articles the Hot Mic, GOLF’s week by week media column, and takes advantage of his broadcast experience throughout the brand’s social media and video clip clip platforms. A 2019 scholar of Syracuse University, Harry — and evidently, that golf game — is still defrosting from four years from inside the snow, during which time he carved his teeth at NFL Émissions télé, CBS News and He Sports. Prior to joining ACTIVELY PLAYING GOLF, James was a caddie grant money recipient (and astute looper) on Long Island, where he is in fact from.